On Thursday, September 4, 2025, the National Fitness Championship – National Team Selection was held in Tabriz, the capital of East Azerbaijan Province, with the participation of more than 350 top athletes from across Iran. This highly spirited and professional competition showcased the strength, dedication, and perseverance of champions stepping on stage to earn a spot on the national team.
Among the highlights was the presence of premium Armstrong products at the Khavaran International Conference Hall in Tabriz, which added a special touch to the event. The superior quality of Armstrong’s German raw materials and the consistent trust of professional athletes in this brand demonstrated once again that standard sports nutrition plays a decisive role in the path to success and championship.
As the main sponsor and supporter of the National Fitness Championship – National Team Selection, Armstrong had a strong and influential presence, contributing significantly to the high-level organization of this national event. Beyond its special place among professional athletes, Armstrong reaffirmed the crucial importance of standard sports nutrition.
The championship was attended by coaches, referees, former champions, veterans, spectators, and bodybuilding media. Armstrong proudly undertook the responsibility of presenting prizes and gifts to champions, veterans, the referee panel, and former champions.
Key achievements of Armstrong in this event included:
• Increasing brand awareness among athletes and fitness enthusiasts, thanks to the extensive sharing of competition content by athletes, coaches, and media across social platforms.
• Building credibility within the sports community and reinforcing Armstrong’s position as a reliable and trustworthy brand.
• Creating direct consumer experience through protein whey sampling for athletes and visitors.
Branding activities by Armstrong:
• Presenting awards to champions, veterans, the referee panel, and former champions
• Displaying a large Armstrong flag on stage
• Placing a glass stand with Armstrong products on stage
• Showcasing product shelves during the weigh-in stage
• Providing table flags for the referee panel during the two days of weigh-ins and competitions 
